Overview Zambia was a launch market for inDrive, requiring the brand to build awareness, drive adoption, and establish relevance from the ground up. Unlike established markets, success depended on how quickly the brand could capture attention and enter local conversations. The Mandate Support market entry by driving awareness, increasing engagement, and encouraging participation through social […]
The Strategy Culture-First Content Approach Content was built around: Brand Integration Shift Instead of leading with the product: Platform-Native Execution Content was designed to: The Results What This Means Why This Worked Entertainment Drives Performance In Nigeria, content must engage before it sells Cultural Accuracy Builds Connection Audiences respond to what feels real and familiar […]
Overview Hungry Lion operates in multiple African markets, but in Zambia, the challenge was not brand awareness. It was relevance on social media. The brand’s content was present, but it was not participating in culture. The Mandate Improve organic performance, increase engagement, and build a stronger, more relatable brand voice through social media. The Challenge […]
How Localisation Improved Engagement for Hungry Lion Overview Hungry Lion had an active social media presence, but the content wasn’t fully connecting with local audiences. The opportunity wasn’t to post more — it was to make the brand feel culturally relevant. The Challenge The brand was visible, but not truly resonating. The Approach We shifted […]
Overview inDrive is a global ride-hailing platform operating in over 48 countries, known for its peer-to-peer pricing model where drivers and passengers negotiate fares directly. In South Africa, the challenge was not just competition. It was relevance. The Mandate Improve organic social media performance and optimise paid-to-organic efficiency. The Challenge Ride-hailing in South Africa is: […]